As a Member of the Direct Marketing Association of South Africa and in accepting the Code of Ethics and Standard of Practice, we pledge our commitment to ensuring best professional practices in acquiring identifiable personal information and in the updating, processing and storage of such information.

We aim in everything we do to ensure that personal information on our marketing lists is relevant and not excessive and that it is obtained fairly and lawfully through disclosing the purpose and respecting the consent of the individuals. The information will be kept accurate, stored securely, made accessible to the subject and will be destroyed when its purpose is complete.

We support the Constitutional Right to privacy, the Protection of Personal Information and other relevant legislation as well as the rigorous application of the DMA's Do Not Contact Me database.

We pledge our commitment to ALL consumers to ensure that fair and open practices are performed with the utmost integrity when dealing with personal information.